Posted 5/8/2012 - 7:09:21 AM
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Regal Ware is exiting the retail segment of its cookware business and will no longer be distributing American Kitchen cookware or bakeware, Gourmet Insider? has learned. Following reports from retailers of the company's decision, company president Jeff Reigle confirmed the move.
"The retail business was not profitable and was diverting resources from the other part of our business," Reigle told Gourmet Insider?. Regal Ware's primary business involves direct-to-consumer sales of high-end cookware.
This is the second time Regal Ware has exited retail cookware sales. In 1999, Regal Ware sold its retail cookware business to the Mirro Company to focus on its direct sales efforts. In 2007, Regal Ware re-entered the retail side of the cookware business with tri-ply 18/10 stainless steel cookware with an aluminum core, designed in conjunction with Chef Marcel Biro. Later that year, the company rolled out a tri-ply stainless steel cookware with Chef Marcus Samuelsson serving as a spokesperson.
In 2009, the U.S. cookware manufacturer launched American Kitchen-branded stainless steel bakeware and in 2010, on the strength of its domestic manufacturing capabilities, rebranded its stainless steel tri-ply cookware to American Kitchen as well.
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