Many people tend to think that by hiring a real estate agent, they are losing out on money that they could have saved if they sold their own home. If you believe that, then you probably believe in a Tooth Fairy. It happens all too often ? people posting that ?For Sale? sign on their front yards, in hopes of somebody showing some interest. Fat chance somebody, or ANYBODY for that matter shows interest within a reasonable amount of time!
Blood-sucking leeches ? too often, people think this way about the average, everyday real estate agent. To most people, these agents are agents of deception and skulduggery, people who look out for themselves and themselves alone, their clients? best interests and needs be damned. The point is, a real estate broker is somebody who could do more than one ordinary layman, a homeowner, that is, could aspire to do, because of the myriad resources they have at the tips of their fingers.
People in the business of buying or selling properties are not able to avail of several key advertisement tactics and tools, including print and media ads reprinted weekly and an effective, extensive lead network that could generate credible referrals in bulk. Rather, for sale by owners would usually rely on word of mouth and newspaper advertisements to help them in their goal to sell.
What could inveigle an immediate buyer and attract them with more urgency better than good ole fashioned word of mouth?
For sale by owners are doing themselves a disservice by handling the transaction themselves. There is nothing wrong with some outside assistance, and if you explore each of the tools on your utility belt or tool shed, you have a much better chance of selling. These resources are all at the touch of a willing and knowledgeable real estate agent.
So how does a fsbo find the right agent? Simple ? go ask your friends, family, coworkers, even the random hobo on the street (who might have had a home once) about reliable real estate brokers. Word of mouth carries a lot of weight in the real estate world so the fsbo should do their own due diligence and find out which agency and which particular agent to use. Male, female, short, tall, fat, skinny, at the end of the day it?s your call. What matters is how well they can sell, and you would want to ask them questions, such as the number of sales facilitated in the previous month. Ask them what their plan of attack is to sell the property and what various angles they are going to take. And most of all, determine how much of a personality they have. Determination and personality go a long way!
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Source: http://www.olivetchristianchurch.org/to-go-or-not-to-go-fsbo/
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